When I stepped into my role at Windstar, I saw an opportunity to redefine and elevate the brand’s identity while staying true to its spirit of immersive, small-ship exploration. The rebrand wasn’t about simply refreshing visuals—it was about crafting a distinct, ownable aesthetic that balances luxury with approachability, adventure with intimacy.

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From redefining our photography direction to ensuring consistency across every touchpoint—print, digital, social, and beyond—I’ve focused on creating a brand experience that feels aspirational yet personal. The new approach embraces storytelling, polished yet inviting design, and a stronger emotional connection with our audience.

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Beyond the creative execution, I’ve worked to bridge gaps between departments, streamline workflows, and establish a more cohesive brand presence across all channels. Every piece of content, from ad campaigns to onboard materials, now serves a unified vision: make them feel it, and they'll want to live it.

 

This evolution is more than a facelift—it’s a strategic shift that strengthens how we engage, connect, and grow.